Work Samples | Anna Swafford

Social Media Samples

I have experience in a number of different industries including education, energy, health care, philanthropy and public affairs. At Saxum, I ran several brands social channels, from writing copy to designing graphics and videos to implementing social strategy.

Walton Family Foundation

June 2023 - Present

Copy, image direction, graphic copy, and strategic recommendations

Oklahoma State Parks

September 2023 - Present

Monthly content calendar including copy, graphics, video, social strategy

Oklahoma Cancer Specialists & Research Center

December 2023 - Present

Monthly content calendar including copy and graphics, ad hoc posts, graphics, community management, and social strategy

Oklahoma Beer Alliance

August 2022 - Present

Monthly content calendar including copy and graphics, strategy, channel recommendations, and ad hoc posts

Regional University System of Oklahoma

February 2024 - Present

Monthly content calendar including copy and graphics, strategic recommendations, and ad hoc posts

Evergy Energy Partners

January 2023 - December 2023

Monthly content calendar including copy and graphics, strategic recommendations, and ad hoc posts

Oklahoma Parents for Student Acheivement

November 2023 - February 2023

13-week campaign to drive awareness of their rebrand and increase site traffic for their legislative goals.

Campaigns, Strategy & Analytics

Oklahoma State Parks

As part of my time at Saxum, I developed a monthly content calendar for the Oklahoma State Parks. I wrote copy and created graphics and videos for their three main platforms: Facebook, Twitter/X, and Instagram.

National Philanthropy* EOY Web & Social Report

As part of my work with Saxum, I created a Q4 and EOY digital report for one of our larger philanthropic organization clients, covering web trends (including top blogs, page impressions, referral sources and more), social trends (including platform-specific impressions, engagements, engagement rate, video views and top content) and the results from paid social promotion (including results, CPM, CPC, CTR and more).

*Client name redacted for confidentiality