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Featured photo: Patrick Perkins on Unsplash #outputs #outtakes #outcomes #strategiccommunication #5bridges One of the most universally...

#paidmedia #earnedmedia #sharedmedia #ownedmedia #strategiccomunication As your campaign emerges past the research stage, you should...

Featured photo: Tony Tran on Unsplash #messaging #ethos #pathos #logos #strategiccommunication We all remember our high school English...

#positioning #reputationmanagement #goals #5bridges For every successful public relations campaign, there is an organizational goal...

#latentpublics #apatheticpublics #awarepublics #activepublics There are several levels of publics that public relations strategists need...

#missionstatements #visionstatements #purpose #goals What They Are: Mission statements are among the first things that organizations...

#environmentalscanning #benchmarking #riskmanagement #crisisprevention One of the most important jobs for a public relations professional...